Content Personalization Tools & Products

Audiences

Tap into your audience

Audiences allow you to define user profile groups based on behavioral & demographical KPIs. These, in turn, can be used for targeting/retargeting, experimentation, or BI for specific profile definitions.

Interests

Target users based on their interests.

Age

Target users' age brackets starting 18.

Browser

Target users who use a specific browser.

Device

Mobile, tablet or desktop computer targeting.

Gender

Anonymous gender targeting, or accurate for users who gave consent.

Geolocation

Geographical location targeting for country, state/province, or city.

Household income

Target users based on the average household income (currently available for the US only).

Language

Target users based on their operating system and browser language.

Network speed

Target users based on their ISP or network speed.

OS

Target visitors who use a certain operating system.

Weather

Target users based on the weather in their location.

New/returning visitor

Target users based on whether or not they previously visited on your website.

Social networks

Target visitors who are connected to specific social networks

Referring URL

Target visitors based on the site and medium they are coming from.

Weighted-Funnel targeting

Target visitors based on the pages they visited (or not) on your website.

Adblocker

Target or exclude users are using ad blockers.

Pages per session

Target users based on engagement with your site.

Average session duration

Target users who spent more or less than a certain period of time on your site.

Session frequency

Target new or returning users with specific session frequencies

Schedule

Schedule messages to be displayed during specific timeframes.

Currency

Target users based on their local currency.

Conversion

Target users based on their conversion status. Twik automatically recognizes conversions on your website, so you don't have to configure anything.

Competitors

Target users who are logged in to your competitor's service.

Interests

Target users based on their interests.

Age

Target users' age brackets starting 18.

Browser

Target users who use a specific browser.

Device

Mobile, tablet or desktop computer targeting.

Gender

Anonymous gender targeting, or accurate for users who gave consent.

OS

Target visitors who use a certain operating system.

Social networks

Target visitors who are connected to specific social networks

Weighted-Funnel targeting

Target visitors based on the pages they visited (or not) on your website.

Household income

Target users based on the average household income (currently available for the US only).

Language

Target users based on their operating system and browser language.

Pages per session

Target users based on engagement with your site.

Average session duration

Target users who spent more or less than a certain period of time on your site.

Session frequency

Target new or returning users with specific session frequencies

Schedule

Schedule messages to be displayed during specific timeframes.

Weather

Target users based on the weather in their location.

Network speed

Target users based on their ISP or network speed.

Referring URL

Target visitors based on the site and medium they are coming from.

New/returning visitor

Target users based on whether or not they previously visited on your website.

Adblocker

Target or exclude users are using ad blockers.

Variants

Tweak every element

Variants are pieces of content, such as text, image, destination URL, and color, that can be deployed as experiments onto different selectors. There are 9 types of variants that can be used across tens of selectors. For example, a ‘color’ variant can be used to change text selectors and background selector colors.

Text

Chose specific text to reflect site-wide in headlines, paragraphs, anchor texts, titles, placeholders and button URLs.

Text format

Change the styling of the text throughout the website, including font family, weight, size, alignment, and more.

Image

Upload images, including background images, and have them displayed throughout your website.

Color

Assign color values to any kind of text, and change the background color of any section on your website.

Dynamic variant

Display dynamic content by selecting a pre-defined selector as a variant.

Custom HTML

Replace the markup on your website with custom HTML.

Custom JavaScript

Run custom scripts to change the behavior of different elements across your website.

Custom CSS

Use custom styling to easily change the style of elements across your website.

URL

Assign URL to destination URLs and iFrame elements across your website.

Text

Chose specific text to reflect site-wide in headlines, paragraphs, anchor texts, titles, placeholders and button URLs.

Text format

Change the styling of the text throughout the website, including font family, weight, size, alignment, and more.

Image

Upload images, including background images, and have them displayed throughout your website.

Color

Assign color values to any kind of text, and change the background color of any section on your website.

Dynamic variant

Display dynamic content by selecting a pre-defined selector as a variant.

Custom HTML

Replace the markup on your website with custom HTML.

Custom JavaScript

Run custom scripts to change the behavior of different elements across your website.

Custom CSS

Use custom styling to easily change the style of elements across your website.

URL

Assign URL to destination URLs and iFrame elements across your website.

Adaptive MULTIVARIATE testing

Pages

Audiences allow you to define user profile groups based on behavioural & demographical KPIs. These, in turn, can be used for targeting/retargeting, experimentation, or BI for specific profile definitions.

Learn more about pages arrowright

Single pages

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Visual editor

Edit & preview experiments

Our visual editor is unlike any other. Without setup requirements or preliminary implementations, all you have to do is enter a URL and a replica of the page will be displayed. This is where the fun begins and you can start experimenting with images, texts, colors and more. Select the element you want personalize, add the variants, choose your audience, preview the new page, and save to deploy the experiments.

Selectors

When clicking on elements within our visual editor, you’ll be shown a drop-down menu with attributes that can be edited for that element (for example, when clicking on a link, you’ll be shown a menu enabling you to change its caption text, font style and destination URL); The combination of an element (ie. Link) and the selected attribute (ie. Destination URL, Font style or Caption text) make a ‘Selector’.

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Dashboard & BI

Unlock new insights

Personalize and analyze with a single-page application. Twik’s dashboard includes side panel navigation where you can easily shift from one platform view to another. With built in analytics, you can segment data, compare performance results, and review BI. Visualize the effects of the experiments by retrieving graphs and table data, comparing the original site to the personalized site.

Pages

Pages represent the different URLs within a specific project. Pages are being indexed using our JS snippet and will automatically appear on your dashboard with their correlating statistics. If you wish to personalize a page were traffic hasn’t been recorded yet, simply press the green plus button under the ‘Pages’ view, and enter the page URL you wish to personalize.

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